All Projects
Automotive / Marketplace 1 Year (2022–2023)

GoMechanic

Senior PM driving special projects at India's leading car service startup. 200% membership growth, 70% CAC reduction, and the Malaysia expansion — from partnerships to launch.

200% Membership growth
☕ The Order

Growth was expensive and expansion was uncharted

GoMechanic had product-market fit and a growing business, but two problems were burning cash:

First, customer acquisition cost was unsustainable. The membership program — Miles — existed but wasn't pulling its weight. Marketing was throwing money at acquisition without a self-sustaining growth loop.

Second, international expansion was on the table (Malaysia) but nobody had a playbook. No local partnerships, no market understanding, no launch strategy. Just a board mandate and a deadline.

🔥 The Brew

Fix the engine, then expand the road

I was brought in as Senior PM for special projects — which meant anything high-impact that didn't fit neatly into an existing team's roadmap.

→ Miles Membership Overhaul: Redesigned the entire membership value prop. Made benefits tangible and immediate instead of "save points for later." 200% growth in active memberships.
→ Referral System: Built a referral engine that cut CAC by 70%. Every happy customer became an acquisition channel. The economics flipped from paid growth to organic.
→ Garage Reward System: Created incentive structures for partner garages — better service quality drove better reviews drove more customers. A flywheel, not a feature.
→ Strategic Partnerships: Closed deals with Kotak IOCL, Ola Cabs, and Zoomcar. Each partnership opened a new customer segment without acquisition spend.
→ Malaysia Expansion: Led the entire market entry. From local partnerships (including Grab) to launch strategy to operational setup. This wasn't a copy-paste — it was a ground-up build for a new market.
→ iOS App + OBD Verticals: Shipped the iOS app, set up Jira sprint workflows, and explored connected car (OBD) verticals for new revenue streams.
✨ The Serve

The Results

200% Membership growth
70% CAC reduction
Malaysia International launch
5+ Strategic partnerships
iOS App shipped

GoMechanic was a masterclass in doing a lot with a lot of pressure. Every project had a board-level deadline. Every initiative was expected to move a company-wide metric.

The combination of growth engineering (referrals, memberships) with strategic expansion (Malaysia, partnerships) is rare for a single PM. I did both simultaneously because that's what the company needed.

Tech Stack
iOS App Product Strategy Growth Systems Referral Engine OBD Verticals International Expansion Partnership Frameworks
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